Sunday, 1 November 2009

Bad bad breakfast!

Hey all you low carbers!

Despite the main-stream media still being fat phobic, I was delighted to see a program the other day on channel4 about how unhealthy and full of sugar the average breakfast is. I believe it is a step in the right direction for how detrimental to long term health these sorts of foods are.

On the program it was clear to see how the marketing of breakfast cereals has cleverly placed them as "leaders" in health . It appears that the consumer was catching on to the fact that cereals might be a little unhalthyl. The companies therefore changed tactics and rebranded themselves as "fortified with vitamins" or "whole grain full".

By the way, Kelloggs is worth a staggering £12 BILLION POUNDS! This makes them a very dangerous enemy in the quest for the health of the nation. When you think about it, they are doing more damage than someone like Macdonalds because the kids eat this stuff daily, whereas it will be unlikely that the same can be said of a Big Mac (at least in children anyway).

What is it about whole grains? Where did we get the idea that we need them to stay alive? Much love and low carbyness to all!

Best wishes,


1 comment:

  1. Hey Andy, good to have you blogging again, and thanks for the comment on my blog. How did "the cure" go? Did you hang in there?

    Sadly the low fat message is still being touted here in NZ and so-called healthy breakfasts are cereals or muesli with skim milk, toast, (no butter!) and the like. No fat and very little protein. Very frustrating.