This article was floating around last week about Cheerios and the language they use to promote their cereals.
Apparently, the way they make claims on their cereal boxes makes them more akin to a drug rather than a breakfast cereal. Unfortunately, they have no problem with the claims, just the wording. It appears that the idea of cereals being nothing but "healthy" is taken without question.
I wonder if the FDA have actually considered whether the claims made are true at all?