Monday, 4 May 2009
"kelloggs Frosties, they're grrrrrrrrravely bad for your kids!"
A great piece worth a read in the guardian today about nutrition for children.
Basically the consumer group WHICH pointed out that Morrison's Choco Crackles, Kellogg's Coco Pops, Moons and Stars, Frosties and Ricicles are 37% pure sugar - indeed they contain about as much per 30g serving as a Cadbury's chocolate Flake.
Not a major surprise to us, but its also points a damning finger at the same companies for marketing this crap and then having the audacity to tell us how to help stop the growing rise of childhood obesity (without blaming themselves obviously).
This article has made me think about what the rules are regarding promoting foods as healthy and nutritious. Using cereals as an example, they promote themselves as a "nutritious" start to the day just because they contain vitamins and minerals. What about all the sugar in them?
If for breakfast I presented you with a piece of rock you would not consider it a great breakfast. Yet I could tell you it contains, magnesium, calcium, iron and other essential vitamins and minerals and whats more its low in fat!
However, despite these facts (which are true) obviously eating rock for breakfast is not going to be good for the body. So why is it OK for cereals to be promoted as healthy despite how crap they are for the body?